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Privacy & cookies Policy

We give a lot of importance to the protection of your data. We have established safety and confidential rules to ensure the best possible protection of your data. We do, however, need to collect certain information when you order. Please know that personal data is not collected without your prior consent.

These rules apply to all those involved with the company.

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Website Privacy Notice

1. About us

The website (“website”) lists various digital content, e.g. downloadable game titles and other downloadable content (“Content”). We sell on the website official keys, issued by the publisher and/or the developer of relevant Content (“Developer”), which allow the user to unlock, access and download the relevant Content from the Developer’s platform (“Code(s)”). We are not the Developer of the Content and we do not own or operate the Developer’s platform.

2. Who does this privacy notice apply to?

This privacy notice applies to individuals who access, browse and use our website. Its aim is to give you information on how we collect and process your personal data through your use of the website. We collect personal data when you access our website, register with us, contact us, send us feedback and product reviews, purchase Codes and other products via our website, post material to our website, request marketing updates and take part in promotions, surveys, affiliation or partnership programs via our website.

It is important that you read this privacy notice together with any other privacy notice or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are aware of how and why we are using your personal data.

3. Third party links

The website may include links to third party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third party websites and are not responsible for their privacy notices. When you leave our website, we encourage you to read the privacy notices of every website you visit. Please see our cookies policy for details of cookies and similar technologies served by third parties and how to control these.

4. Types of personal data we process

“Personal data” means information about an individual from which that person can be identified. It does not include data where an individual’s identity has been removed (anonymous data).

Throughout this privacy notice we use the term “processing” to refer to all activities involving your personal data, including collecting, handling, storing, sharing, accessing, using, transferring, erasing and disposing of it.

The personal data we collect about you depends on the particular activities carried out through our website. For example, we collect different types of personal data depending on whether you create a user account, purchase Codes or only browse the website.

We also collect, use and share aggregated data such as statistical or demographic data for various purposes. Aggregated data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

We do not collect any special categories of personal data about you (this is personal data that reveals racial or ethnic origin, political opinions, religious or philosophical beliefs or trade union membership; genetic data; biometric data for the purpose of uniquely identifying an individual or data concerning health or sexual orientation). Nor do we collect any information about criminal convictions and offences. Please do not provide on the website or in any communications with us any special categories of personal data and/or personal data relating to criminal convictions and offences relating to you; or any personal data concerning any other person.

Where we need to collect personal data by law, or under the terms of a contract we have with you (e.g. under our Terms of Sale, and you do not provide that personal data when requested, we may not be able to perform the contract we have or are trying to enter into with you. We will inform you at the time of collecting personal data from you whether you must provide the personal data to use the website or any of our services, and whether the provision of personal data requested by us is optional.

5. How your personal data is received 

We may receive your personal data through various means including: 

  • Direct interactions: You may give us your Identity and Contact Data, Profile Data, Financial Data and Transaction Data by creating and managing your user account, purchasing Codes, using IG Credits and gift cards, selecting preferences, providing product reviews, filling in website forms, sharing product details or by corresponding with us by post, phone, email, SMS, social media or otherwise. This includes personal data you provide when you enter a competition, promotion or survey, give us feedback or contact us.
  • Automated technologies or interactions: As you interact with our website, we collect Technical Data and Usage Data including details of your device, browsing actions and patterns, searches, sections viewed, traffic data, web logs and other communication data and the resources that you access. We collect this personal data by using cookies, tracking codes, server logs and other similar technologies.
  • Third party sources: We may also receive personal data about you from third parties, as set out below:
    • (a) Transaction Data from Developers, confirming the redemption of Codes you purchase from us.
    • (b) Technical Data from our analytics provider, Google Analytics.
    • (c) Identity and Contact Data, Financial Data and Transaction Data from providers of payment services such as PayPal, Metamask, etc.
    • (d) Identity and Contact Data (your email address and name) when you login using the services of either Facebook or Google.

How we use your personal data

Generally, we do not rely on consent as a legal grounds for processing your personal data although we will request your consent before sending direct marketing communications to you via email, text message or other electronic means.

Marketing: We would like to send you information about our services, upcoming game releases, preorders and offers, which may be of interest to you. Where we have your consent or it is in our legitimate interests to do so, we may do this by email and/or by mobile push notifications.

If you have previously agreed to being contacted in this way, you can unsubscribe at any time by using the ‘unsubscribe’ link in emails, changing your notifications settings on your mobile device or by contacting us using the information set out in section 13 below. You can also manage your personal data associated with your user account via the settings page.

If you agree as part of our cookies framework, we will use certain technologies that allow us to see whether news updates and other communications we send to you have been viewed and read. As explained in section 6 above, we use this information for our legitimate interests to develop our products and services, direct market and grow our business.

7. Disclosure of your personal data

Except as set out in this privacy notice, we do not disclose to any third party personal data that we collect from you or you provide to us. We may have to share personal data with the parties set out below for the purposes set out in section 6 above.

  • Internal third parties: Companies within our group of companies (i.e. a parent company, a subsidiary company and/or a parent of another subsidiary company) to assist us in providing our services.
  • External third parties: Companies that provide products and services to us such as professional advisors, IT systems suppliers and support, data storage, IT developers, analytics companies, website hosting providers and other service providers.
  • Public and government authorities: Entities that regulate or have jurisdiction over us. We will disclose personal data in order to comply with any legal obligation, if we are ordered to do so by a court of competent jurisdiction, law enforcement, regulatory or administrative authorities or in order to enforce a contract with you or to protect our rights, property or safety and/or that of our staff, website users and others.
  • Corporate activity: Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.

We require all third parties who we disclose personal data which we collect under this privacy notice, to respect the security of personal data and to treat it in accordance with the law. We do not allow our service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions. Unless prevented by applicable law, we will notify you when your personal data may be provided to third parties in ways other than explained above, and you may have the option to prevent this sharing at the time that we notify you.

8. International transfers

We are located in Italy and so your personal data will be received and processed by us in Italy. It may be necessary for us to disclose some of your personal data to our trusted suppliers who provide us with products and services that assist us in providing our services to you. Our trusted suppliers are located inside the European Economic Area. We will ensure that any international transfers of your personal data are in accordance with applicable laws.

9. Updating your personal data

It is important that the personal data we hold about you is accurate and current. Please keep us informed, using your user account settings page, if any of your personal data changes during your relationship with us. You can also contact us using the information provided in section 13 below to update your personal data.

10. Data security

We have security measures in place to prevent personal data from being accidentally lost or used or accessed in an unauthorised way. We limit access to your personal data to those who have a genuine business need to know it. Those processing your personal data will do so only in an authorised manner and are subject to obligations of confidentiality. You recognise that no entity can keep personal data fully secure. If you have reason to believe that any of your personal data is no longer secure, please notify us immediately by contacting us using the contact form on the website.

11. Data retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of a legal dispute in respect of our relationship with you. To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

12. Your legal rights

Under certain circumstances, by law you may have the right to:

  • Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
  • Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate personal data we hold about you corrected.
  • Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have exercised your right to object to processing (see below), where we may have processed your personal data unlawfully or where we are required to erase your personal data to comply with local law. We may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
  • Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your personal data which override your rights and freedoms.
  • Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the personal data is unlawful but you do not want us to erase it; (c) where you need us to hold the personal data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your personal data but we need to verify whether we have overriding legitimate grounds to use it.
  • Request the transfer of your personal data to you or to a third party. This enables you to ask us to provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the personal data to perform a contract with you.
  • Right to withdraw consent: If you provide your consent to the processing of your personal data for a specific purpose, you have the right to withdraw your consent for that specific processing at any time. Once we have received notification that you wish to withdraw your consent, we will take steps to ensure we no longer process your personal data for the purpose(s) you originally agreed to, unless we have another legitimate basis for doing so in law. Withdrawal of consent will not affect the lawfulness of processing based on consent before withdrawal.

In order to exercise one or more of your rights in respect of your personal data, please contact us . We will need you to provide us with information to identify you on our records, we will also need proof of your identity and address, and the information to which your request relates.

Please note that the settings page of your user account enables you to update, manage and download certain of your personal data and to disable your user account and delete [all] personal data associated with your user account.

You have the right to make a complaint to the data protection supervisory authority. However, we would appreciate the chance to deal with your concerns before you contact the supervisory authority and therefore ask you please contact us.

13. Contact us

If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact us through the support and contact us links on the website.

14. Changes to this privacy notice

We will change this privacy notice from time to time and any changes will be contained in a revised privacy notice posted on the website. This version of the privacy notice was last updated on 14 July 2020 and historic versions can be obtained by contacting us.


With this document, pursuant to art. 13 and 122 of Legislative Decree 196/2003 (“Code on Privacy”), and in conformity with the provisions of the General Instruction by the Data Protection Authority dated May 8, 2014, we provide the site users with some information relevant to the cookies we use.


A “cookie” is a small text file created on the user’s computer when he/she accesses a certain site, in order to store and convey information. Cookies are sent by a web server (which is the computer on which the visited website is in execution) to the user’s browser (Internet Explorer, Mozilla Firefox, Google Chrome, etc.) and stored on his/her computer; then, they are sent back to the website on the next visits. While surfing, the user might receive on his/her terminal also cookies from different sites (the so-called “third party cookies”), directly set by the providers of said websites and used for the purposes and according to the procedures defined by them. This Site uses cookies in order to make its services more efficient and easier to use. By visiting this Site, a minimum quantity of information is entered into the User’s device.


Technical Cookies

No session (non-persistent) cookies are used. Functionality cookies, to allow the user’s browsing in function of a series of selected criteria (for instance, the language or the products selected for purchase) in order to improve the service provided. For the installation of such cookies, no previous consent from the users is required, while the obligation to provide information remains pursuant to art. 13 of the Code, which the site provider, should it use only such devices, may provide with the procedures that it considers best suited.

Third Party Technical Cookies

Cookies of this type are used to collect information on the use of the Website by the users; on the keywords used to reach the site; on the Website and on the origin of the traffic from which visitors come from for marketing campaigns. The holder can use such information to prepare reports and improve the Site. Cookies collect information in an anonymous form. Cookies of this type are sent by the Site or by third party domains.

Services Used

  • Google Analytics. It is a web analysis service provided by Google Inc. (“Google”) that uses cookies that are installed in the user’s computer to enable statistical analyses in an aggregate form of the use of the visited website. The Data generated by Google Analytics are stored by Google as described in the Information available at the following LINK 
    To read the Information on Privacy of the company Google Inc., the independent holder of the data treatment relevant to the service Google Analytics, see the website. We point out that the IP anonymous function supplied by Google is enabled. At the following LINK you can find the browser additional component to disable Google Analytics. 

Cookies that Enter Third Party Functions

Cookies of this type are used to upload third party functions in the Site (for instance, uploading of videos, maps or social network icons that enable visitors to share the site content). Cookie of this type can be sent by partner site domains or by domains that offer the functions you find in the site. For third party cookies, consent can be expressed by the User, in conformity with the current laws, by means of specific browser configurations and of computer programs or devices to prevent the installation of third party cookies. Users can read the information on third parties at the links listed here below. The Holder reminds the User that it is possible to change the cookie preferences at any time. Cookies can also be disabled from the browser at any time. We remind that this operation may prevent the User from using some functions of the Site. 

Third Party Websites

This site contains links to other Websites. These sites have their own information facts that might be different from those adopted by the Holder of this site. The Holder is not liable for third party Sites.


In many browsers, it is possible to set the rules to manage cookies site by site, an option that offers a more accurate control of one’s privacy. It is possible to disable the cookies of all sites, except those considered reliable. 

How to disable cookies

All browsers in the Tools menu contain the option to delete browsing data. Use this option to delete cookies and other site and plug-in data, including data stored on your device from Adobe Flash Player (commonly known as Flash cookies).

  1. Run Chrome
  2. Click on the menu in the browser’s toolbar next to the url window
  3. Select Settings
  4. Click on Show Advanced Settings
  5. In the “Privacy” section, click on “Content Settings”
  6. In the “Cookie” section, you can change the following cookie settings:
    • Allow saving data locally
    • Change local data only until exiting the browser
    • Prevent sites from setting cookies
    • Block third party cookies and site data
    • Manage exceptions for specific Internet sites
    • Remove one or all cookies

For more information, visit the dedicated page: Chrome  

Mozilla Firefox
  1. Run Mozilla Firefox
  2. Click on the menu in the browser’s toolbar next to the url window
  3. Select Options
  4. Select the Privacy panel 
  5. Click on Show Advanced Settings
  6. In the “Privacy” section, click on “Content Settings”
  7. In the “Track” section, you can change the following cookie settings:
    • Ask sites not to do any tracking
    • Inform sites on your availability to be tracked
    • Not to communicate any preference on personal data tracking
    • From the “History” section, you can:
    • By enabling the “Use customized settings”, select to accept third party cookies (always, from preferred or never visited sites) and store them for a certain time (until their expiry, until you close Firefox, or to be asked every time)
    • Remove single stored cookies

For more information, visit the dedicated page:Firefox

Internet Explorer
  1. Run Internet Explorer
  2. Click on Tools and select Internet Options
  3. Click on Privacy and, in the Settings section, change the scrolling device in function of the action desired for cookies:
    • Block all cookies
    • Allow all cookies
    • Select sites from which you want to receive cookies: move the pointer to a position halfway between Block All Cookies and Allow All Cookies; then, click on Sites, enter an Internet site in the Website Address Box and click on Block or Allow.

For more information, visit the dedicated page: Internet Explorer

Safari 6
  1. Run Safari
  2. Click on Safari, select Preferences and click on Privacy
  3. In the Block Cookies section, specify how Safari must accept cookies from Internet sites.
  4. To see which sites have stored cookies, click on Details

For more information, visit the dedicated page: Safari

Safari iOS (mobile devices)
  1. Run Safari iOS
  2. Touch Settings and then Safari
  3. Touch Block Cookies and select from the various options: “Never”, “From third parties and advertisers” or “Always”
  4. To delete all cookies stored by Safari, touch Settings, then Safari, and finally Delete Cookies and Data.

For more information, visit the dedicated page: iOS

How to disable third party service cookies

Another function present in the latest browsers (e.g. Internet Explorer, Chrome, Firefox, Safari) is the private browsing mode. You can browse in private mode when, to prevent your visits to websites or your downloads from being recorded in the download and browsing history. In private browsing mode, all cookies are deleted after closing all private mode windows.

Where can I find more information on cookies and third party cookies?